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Bedrossian Music Marketing
and Design

From a small storefront to national, scalable success — Bedrossian Music reimagined its business model and built a digital-first rental platform that reaches schools across the nation. With strategy, automation, and subscription-based innovation, PSG Media helped unlock a recurring revenue stream that’s powering long-term growth in a changing industry.

About the Client

Bedrossian Music is a family-owned business that started in 1978 as a traditional music shop with a strong local presence. But as Amazon and big-box retailers changed the industry, Bedrossian Music faced a major challenge: adapt or shut down. With a commitment to schools and the new generation of young musicians to serve, they pivoted toward a digital-first rental model aimed at affordability.

Today, Bedrossian Music offers a nationwide rental and trade-in program for school districts, helping educators stretch their budgets and get quality instruments into students’ hands — affordably and efficiently.

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What We Did

  • Web Design
  • Search Engine Optimization
  • Pay Per Click
  • Digital Marketing

About the Project

The Challenge

Traditionally, Bedrossian Music relied on their retail location and showroom to drive sales — but with the rise of Amazon and same-day delivery, that edge had disappeared. The company’s underdeveloped rental program wasn’t being leveraged, and it was clear that continuing with the same model would eventually lead to closure. The business needed more than a refresh — it needed a fundamental shift.

 

Objectives

  • Rebuild the business model around a rental-first strategy

  • Make rentals easy, fast, and reliable through automation

  • Create messaging tailored to parent and school partners

  • Position the brand for long-term national visibility and credibility

  • Train the retail team on the new business model

Strategy

We helped the client identify their underutilized rental service as a scalable opportunity. Working closely with the owner, we mapped out a shift from physical storefront to digital-first rental program — built on automation, subscription billing, and school and parent focused messaging. We also supported internal team adoption and provided training to make the transition as seamless as possible.

Project Scope

  • Subscription and rental workflow planning

  • Messaging strategy and educator targeting

  • Automation setup consultation

  • Brand positioning for national scale

Results

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This project was a major success, with the rental program continuing to set records for the store and reach a much wider audience. Aside from skyrocketing sales and rentals, the system now runs with minimal manual input, helping the team operate more efficiently while reaching schools nationwide.

Key Points

  • Major growth in revenue and reach of the business

  • Recurring rental income now supports the business year-round

  • Rental process is nearly 100% automated

  • Partnerships with school districts are expanding

  • Off-season months are now stable, not stressful

  • Fewer operational headaches — more capacity for growth

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