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Are you spending money on marketing channels like blogs, social media, podcasts, or videos? It’s hard to tell if you’re getting your money’s worth without knowing marketing ROI. Determining your ROI from marketing channels is challenging. Why? Because,...
Today, it's impossible not to know about ChatGPT. Not unless you've been living completely off the grid without internet access. It is a generative AI made by OpenAI. It can talk like a human and answer questions quickly and it uses special technology to do this. The...
Massachusetts cultivated a thriving culture for small businesses and entrepreneurs—with an 82.09% startup survival rate, it’s no secret that the scenic Bay State is a great place to start a business. With a whopping 700,000 small businesses in the state,...
When considering a purchase, how many times have you been swayed by customer reviews? Or how often have you trusted customer reviews more than a company’s promotional material? I mean, have you ever thought about it? It’s because reviews are very influential....
Have you ever wondered why memes and gifs have taken over the internet? They are everywhere! From social media to messaging apps, memes and gifs are popular ways to communicate humor, sarcasm, and emotions. But did you know that you can also use memes and gifs in your...
CRM stands for customer relationship management. As the name suggests, CRM is designed to create stronger customer relationships and more satisfied customers often with the help of a CRM System. With a CRM system, you can manage every aspect of the "customer...
Right now, there are more exciting ways to create content than ever with the advancing technology that is available. There are also new and exciting ways that users are finding content on the web, for example - through voice search and most recently through...
Isn’t it crazy how in the past years our entire world shifted online? I bet you are one of the millions of people who just "Google" something up when it comes to searching for information online. There’s no doubt that Google is the most popular search engine in the...
Email is one of the most powerful marketing channels; it has become the backbone of all online communications. For businesses, using email effectively as a marketing tool will grow your business substantially. Did you know that for every $1 you spend on email...
One of the most effective digital marketing strategies accessible to small company owners is email marketing. While email marketing has been around for a while, it still remains as the most successful marketing strategies available, giving firms an average return of...
One of the most common questions asked by Small Business Owners is "What Should My Marketing Budget Be?", and it can be a hard to answer question. In this post, we will take a look at all of the factors that are involved so you can make an informed decision when...
Data Collection has gotten a bad rep in the news recently. And, well, it always has – when terms like Data Collection are used, it almost is always in a negative light. One thing that you may not realize, though, is that when data collection is used properly and in an...