A lot of business owners think the job of their website is to “look professional.” Sure, design matters. But in 2025, a website that just looks legit isn’t enough. The…
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5 Mistakes That Kill Small Business Websites
Here is a list of common mistakes we see in small business websites – ranging from slight edits to improve your conversion rate (#3!) to big, need to be addressed…
Speeding up WordPress
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin panel — and who wants…
RI Small Business guide to Web Design, Graphic Design, And Marketing
This article is to serve as a guide to small businesses throughout Rhode Island on navigating the sometimes complex world of Web Design, Graphic Design, and Marketing. I will be…
Keeping your WordPress site secure
In this article I will give some pointers on how you can prevent a security breach, and avoid being another statistic. Stay up to date Personally, I believe the most…
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Latest Articles
The Marketing Metrics That Actually Matter
Marketing today gives you endless numbers to look at. Impressions. Clicks. Likes. Followers. Open rates. It’s easy to track everything and just as...
Why AI Can’t Save a Weak Marketing Offer
AI is everywhere in marketing. It writes copy, designs ads, generates ideas, and even automates campaigns. But here’s the truth: AI won’t fix a weak...
Marketing Automation Is Useless Without This One Thing
Marketing automation sounds like the magic bullet. Set up a system, push a button, and watch the leads roll in. Except… most businesses that buy the...
Paid Ads vs. Organic Marketing: Where to Start
If you’re trying to grow your business online, you’ve probably heard two pieces of advice: “Run paid ads” and “Invest in organic marketing.” So...
The Real Difference Between SEO and PPC (And When You Need Both)
If you’ve ever asked, “Should I focus on SEO or PPC?” you’re not alone. It’s one of the most common questions business owners ask when trying to...
The Real Job of Your Website (And It’s Not What You Think)
A lot of business owners think the job of their website is to “look professional.” Sure, design matters. But in 2025, a website that just looks...
How to Make Business Decisions With Data
Data can be intimidating. Spreadsheets. Dashboards. Reports that seem to require a degree in statistics. But the truth? You don’t need fancy...
How AI is Reshaping Client Reporting and KPIs
For years, client reports were long, colorful PDFs filled with charts, numbers, and… not much else. Most people didn’t read past page two. In 2025,...
How to Compete Without a Huge Budget
Big brands have deep pockets. They can blanket the internet with ads, hire entire marketing teams, and sponsor every event in town. Small...
Why Your Small Business Stopped Growing
Growth stalls happen to everyone. Whether you're a local contractor or running a multi-crew service business, there comes a point where your numbers...
The Biggest Lies in Marketing Advice for Small Businesses
If you’ve ever Googled “how to grow your business fast,” you’ve probably been hit with a flood of tips, templates, and tactics that promise...
Why Launch Speed Outperforms Perfect Execution
Speed wins. Not because perfection doesn't matter, but because perfection rarely happens, and when it does, it's usually too late. Too many small...