Email is one of the most powerful marketing channels; it has become the backbone of all online communications. For businesses, using email effectively as a marketing tool will grow your business substantially. Did you know that for every $1 you spend on email...
One of the most common questions asked by Small Business Owners is "What Should My Marketing Budget Be?", and it can be a hard to answer question. In this post, we will take a look at all of the factors that are involved so you can make an informed decision when...
Data Collection has gotten a bad rep in the news recently. And, well, it always has – when terms like Data Collection are used, it almost is always in a negative light. One thing that you may not realize, though, is that when data collection is used properly and in an...
The differences between SEO and PPC often come up when we are working with small business clients, and it is helpful to know the pros and cons of each when deciding where to invest in your digital presence. When talking SEO vs PPC, we do not mean that it is necessary...
To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the last quarter of the year upon us, it is time for us to begin thinking about what will be important to businesses...
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This action can be a phone call, a purchase, an email sign up, anything really. CTA's are also not confined to the web. Print...
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap. While it's great to make sales anywhere you can, you want to focus your marketing efforts on a very select group....
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics, and use them to make a lot of educated decisions for my clients. I take data from reputable sources, and give it great...
I love analytics, and it truly revolutionizes the way I do business, but there is unfortunately a downside. Data collection is everywhere. What I'm going to be talking about today is Big Data in our everyday lives. I'm going to avoid all the technical babble so the...
This article is to serve as a guide to small businesses throughout Rhode Island on navigating the sometimes complex world of Web Design, Graphic Design, and Marketing. I will be discussing the importance and role of each for small businesses in RI. Graphic Design:...
Intro: At some point during an all-night research session, I became curious as to how much data I could pull from Facebook, with the intention of furthering my content marketing strategy. This started as a curiosity, and after and hour or two of experimentation,...