To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the...
A call to what? Defining a Call to Action
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This...
Find Your Ideal Customer (Boost Business, Save $)
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap....
A customer in it’s natural habitat
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics,...
Even your TV is spying on you – Analytics & Big Data in daily life
I love analytics, and it truly revolutionizes the way I do business, but there is unfortunately a downside. Data collection is everywhere. What I'm...
RI Small Business guide to Web Design, Graphic Design, And Marketing
This article is to serve as a guide to small businesses throughout Rhode Island on navigating the sometimes complex world of Web Design, Graphic...
How I accessed facebook’s big data (and how you can, too)
Intro: At some point during an all-night research session, I became curious as to how much data I could pull from Facebook, with the intention of...