Are you spending money on marketing channels like blogs, social media, podcasts, or videos? It’s hard to tell if you’re getting your money’s worth without knowing marketing ROI. Determining your ROI from marketing channels is challenging. Why? Because,...
Today, it's impossible not to know about ChatGPT. Not unless you've been living completely off the grid without internet access. It is a generative AI made by OpenAI. It can talk like a human and answer questions quickly and it uses special technology to do this. The...
Massachusetts cultivated a thriving culture for small businesses and entrepreneurs—with an 82.09% startup survival rate, it’s no secret that the scenic Bay State is a great place to start a business. With a whopping 700,000 small businesses in the state,...
When considering a purchase, how many times have you been swayed by customer reviews? Or how often have you trusted customer reviews more than a company’s promotional material? I mean, have you ever thought about it? It’s because reviews are very influential....
Have you ever wondered why memes and gifs have taken over the internet? They are everywhere! From social media to messaging apps, memes and gifs are popular ways to communicate humor, sarcasm, and emotions. But did you know that you can also use memes and gifs in your...
Let's face it - you want to be #1 on Google! It can do a lot for your business - and shortcuts to get there can be very tempting, but extremely dangerous to the future of your business and it's web presence. We're gonna show you what to avoid. In a world where search...
In the past 20 years or so, traditional advertising became looked down upon by the modern consumer. Can we save the industry? The state of modern marketing: With the rise of the internet.. get rich quick schemes, junk mail, and spam have tarnished the advertising...
At PSG Media, we understand that different industries have unique marketing needs. That's why we're working on a series of sub-brands, each dedicated to a specific sector. These sub-brands allow us to focus on the particular challenges and opportunities of each...