Big brands have deep pockets. They can blanket the internet with ads, hire entire marketing teams, and sponsor every event in town. Small...
How To Turn Social Media Into Consistent Qualified Leads
If you’re a small or mid-sized business owner, social media can feel like a weird part-time job you never applied for. You post. You get a few...
How to Track Which Marketing Channel Is Working
If you’re a small or mid-sized business owner, you’ve probably asked this at least once. “Which channel is actually bringing me customers?” It’s a...
The Truth About AI-Powered Marketing Agencies No One Tells You
If you own a small or mid-sized business, you’ve probably heard it already. “We’re an AI-powered agency.” “We use AI to get faster results.” “AI is...
How to Get Started with Email Marketing
Email is one of the most powerful marketing channels; it has become the backbone of all online communications. For businesses, using email...
Factors To Consider When Setting a Marketing Budget
One of the most common questions asked by Small Business Owners is "What Should My Marketing Budget Be?", and it can be a hard to answer question....
Data Collection & It’s Value To Small Business
Data Collection has gotten a bad rep in the news recently. And, well, it always has – when terms like Data Collection are used, it almost is always...
SEO vs PPC for Small Businesses
The differences between SEO and PPC often come up when we are working with small business clients, and it is helpful to know the pros and cons of...
Digital Marketing trends to take note of for 2017
To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the...
A call to what? Defining a Call to Action
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This...
Find Your Ideal Customer (Boost Business, Save $)
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap....
A customer in it’s natural habitat
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics,...