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Be up to date with the latest news on technology. Get more tips, insights, and best practices for your business on our blog.
Here is a list of common mistakes we see in small business websites - ranging from slight edits to improve your conversion rate (#3!) to big, need to be addressed ASAP kind of problems such as #2. If you're guilty of any of these, don't be discouraged. It happens. It...
The differences between SEO and PPC often come up when we are working with small business clients, and it is helpful to know the pros and cons of each when deciding where to invest in your digital presence. When talking SEO vs PPC, we do not mean that it is necessary...
Let's face it - you want to be #1 on Google! It can do a lot for your business - and shortcuts to get there can be very tempting, but extremely dangerous to the future of your business and it's web presence. We're gonna show you what to avoid. In a world where search...
Google analytics is great. So great, that even if you do not plan to use it - you should install it just so collects data for the future. So, this post will walk you through the simplest method of setup to get you rolling, and will teach you the basics of using the...
Hello everyone, and thanks for taking the time to checkout my blog. Over the next week this post here will be updated to be an all inclusive guide to using Google Analytics to gain data that is relevant to your business. I have received some very valuable feedback...
To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the last quarter of the year upon us, it is time for us to begin thinking about what will be important to businesses...
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This action can be a phone call, a purchase, an email sign up, anything really. CTA's are also not confined to the web. Print...
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin panel — and who wants that? There are many reasons having a fast WordPress site is beneficial, but for me, the biggest reasons...
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap. While it's great to make sales anywhere you can, you want to focus your marketing efforts on a very select group....
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics, and use them to make a lot of educated decisions for my clients. I take data from reputable sources, and give it great...
In the past 20 years or so, traditional advertising became looked down upon by the modern consumer. Can we save the industry? The state of modern marketing: With the rise of the internet.. get rich quick schemes, junk mail, and spam have tarnished the advertising...
At PSG Media, we understand that different industries have unique marketing needs. That's why we're working on a series of sub-brands, each dedicated to a specific sector. These sub-brands allow us to focus on the particular challenges and opportunities of each...