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Google analytics is great. So great, that even if you do not plan to use it - you should install it just so collects data for the future. So, this post will walk you through the simplest method of setup to get you rolling, and will teach you the basics of using the...
Hello everyone, and thanks for taking the time to checkout my blog. Over the next week this post here will be updated to be an all inclusive guide to using Google Analytics to gain data that is relevant to your business. I have received some very valuable feedback...
To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the last quarter of the year upon us, it is time for us to begin thinking about what will be important to businesses...
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This action can be a phone call, a purchase, an email sign up, anything really. CTA's are also not confined to the web. Print...
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin panel — and who wants that? There are many reasons having a fast WordPress site is beneficial, but for me, the biggest reasons...
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap. While it's great to make sales anywhere you can, you want to focus your marketing efforts on a very select group....
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics, and use them to make a lot of educated decisions for my clients. I take data from reputable sources, and give it great...
In the past 20 years or so, traditional advertising became looked down upon by the modern consumer. Can we save the industry? The state of modern marketing: With the rise of the internet.. get rich quick schemes, junk mail, and spam have tarnished the advertising...
I love analytics, and it truly revolutionizes the way I do business, but there is unfortunately a downside. Data collection is everywhere. What I'm going to be talking about today is Big Data in our everyday lives. I'm going to avoid all the technical babble so the...
This article is to serve as a guide to small businesses throughout Rhode Island on navigating the sometimes complex world of Web Design, Graphic Design, and Marketing. I will be discussing the importance and role of each for small businesses in RI. Graphic Design:...
Intro: At some point during an all-night research session, I became curious as to how much data I could pull from Facebook, with the intention of furthering my content marketing strategy. This started as a curiosity, and after and hour or two of experimentation,...
In this article I will give some pointers on how you can prevent a security breach, and avoid being another statistic. Stay up to date Personally, I believe the most important aspect of security is staying up to date. Realize that a cyber attack can come from any...
