Massachusetts cultivated a thriving culture for small businesses and entrepreneurs—with an 82.09% startup survival rate, it’s no secret that the scenic Bay State is a great place to start a business. 

With a whopping 700,000 small businesses in the state, competition is fierce and growing! 

Today, the right mix of offline and online marketing may be needed to ensure your business can survive. So we’ve put together four easy ways to target your audience online in Massachusetts. Check it out below!  

Using basic SEO to become searchable in local areas…

Keeping your business information up-to-date in local listings such as Google Business Profile and Bing Places allows a potential customer to find your business when searching for a service or product in your area. 

You also want to ensure that your profile is fully filled out on any platform you are listed on, and that it is consistent across all channels. 

These super basic steps are a way to optimize your digital properties to show up in search, and with a few quick changes are likely to lead to an increase in customers. 

Also, don’t forget to target local keywords—like your city, state, or country on your website! 

    

Attract your audience with content marketing…

“Content is the reason search began in the place.” 

–Lee Odden, CEO and co-founder of TopRank Marketing

Publishing relevant content online is crucial to building a strong online presence. People hop on search engines for various reasons—not only to find products or services but also for research or entertainment.

Content is the best way, whether it’d be blog posts, videos, infographics, or social media content, to educate and entertain your audience online

Interact with your audience on social

Being active on social media platforms like Facebook, Instagram, Twitter, and Linkedin helps with building trust and loyalty with your customers. Whether it’s through posting content or engaging directly with your audience, social media is a powerful tool to build closer relationships with your customers.

Straight to their inbox with Email Marketing! 

We recommend every business have an email collection process. People always check their emails — that’s why you need email marketing in your business. With the buying process happening three times faster in email than in social media, email marketing remains a highly effective way to nurture leads and drive sales. But make sure your emails comply with data privacy regulations like GDPR and CAN-SPAM

Level Up Your Marketing Game in Massachusetts

Now that you’ve learned four ways to reach your online audience in Massachusetts. You can improve your local presence, attract leads using content, build customer loyalty using social media, and make sales using email for your business. Make sure to mix up your marketing strategy to get the right one that works for your business and your specific audience in Massachusetts.