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Memeology 101: Proper Use of Memes & Gifs in Business Communications

by | Jun 7, 2023 | Uncategorized | 0 comments

Have you ever wondered why memes and gifs have taken over the internet? They are everywhere! From social media to messaging apps, memes and gifs are popular ways to communicate humor, sarcasm, and emotions.

But did you know that you can also use memes and gifs in your business communications? That’s right! From lightening the mood during meetings to adding a touch of personality to your marketing efforts, memes and GIFs have become essential in creating engaging and memorable interactions.

Here is what you need to know about using memes, and gifs in business communications so that you don’t make any unnecessary blunders.

Difference Between a Meme and a GIF? 

While memes and gifs are both forms of visual communication, they are not the same thing. A meme is an image, video, or piece of text that is copied and spread rapidly by internet users. A gif, on the other hand, is a short animated image that loops continuously.

A GIF can also be a GIF of a meme as well. 

Memes are often used to convey humor or sarcasm, while gifs are used to convey emotions or reactions. This is not exclusive though and is often used interchangeably as well.

Both memes and gifs can be used in business communications to add personality and engage your audience.

Using memes and GIFs for Work

Memes and GIFs can be a great way to break up the monotony of work emails and add some humor to your communications. They can also be used to convey complex ideas in a simple and humorous way. Memes and GIFs can help to build camaraderie and make your workplace more enjoyable.

However, it’s important to use them appropriately. Memes and GIFs should be relevant to your workplace and audience. They should not be offensive or inappropriate. 

Memes, GIFs, and other forms of meme-inspired graphics are a fun way to share a message. However, before you send out a meme or gif to your boss or client — think twice.

Tips for Sending Memes and GIFs at Work

If you decide to send a meme or GIF at work, here are some tips to keep in mind:

  • Make sure the meme or GIF is relevant to the conversation.
  • Avoid memes and GIFs that could be considered offensive or inappropriate.
    (Many of them are!) 
  • Use memes and GIFs sparingly and only when appropriate. You don’t want to be known as ‘that person’ who overshares.
  • Consider your coworkers’ preferences and sense of humor. They might not find it as funny as you do. 
  • Don’t let memes and GIFs distract from the main focus of your message.
    (Unless of course, it is intentional.)

Using Memes in Marketing: A Strategic Approach

To effectively use memes, you need to know your audience inside out. What are their interests, humor preferences, and online behavior? Tailor your memes to match their style and make them feel like they’re part of the conversation. Also, keep an eye on the latest memes and cultural references to ensure your content remains fresh and relatable. 

And most importantly, be authentic! Make sure the memes you use align with your brand personality and values, while also fitting naturally into your content.

Business GIFs: Adding Life to Your Marketing Collateral

GIFs are another powerful tool for business communications. They allow you to convey emotions, demonstrate product features, or showcase your brand’s creativity in a visually engaging manner. Whether it’s a reaction GIF in an email, an instructional GIF on social media, or a GIF in a blog post, they can effectively captivate your audience and make your message more memorable.

Tips for Using Memes and GIFs in Marketing

  • Understand the preferences and sensibilities of your target audience. Make sure the memes and GIFs you choose align with their interests and values, avoiding anything that could be misunderstood or offensive.
  • Like a pinch of seasoning, use memes and GIFs sparingly and purposefully. Overusing them might dilute their impact and distract from the main message.
  • Ensure the memes and GIFs you use are relevant to the topic or conversation at hand. A well-placed meme or GIF can enhance understanding and engagement, but an unrelated one might confuse or disrupt the flow of what you are trying to convey.


More and more people and businesses are incorporating highly visual elements into their business communications. It can be a fun and effective way to add humor and personality to your work and business. It humanizes interactions, makes messages more engaging, and fosters connections with people.

And while many are fittingly critical of the practice, memes and GIFs must be incorporated properly to be effective. If used incorrectly, they can actually detract from your brand’s message and damage the public perception of your company. 


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