Isn’t it crazy how in the past years our entire world shifted online? I bet you are one of the millions of people who just “Google” something up when it comes to searching for information online. There’s no doubt that Google is the most popular search engine in the world and for a good reason. Google has outstanding features like cutting-edge algorithms, personalized user experience, and an easy-to-use interface, the platform is also constantly updating its search engine to give its users better results and features every day. 

 Given the strong reliance internet users have on search engines to find all types of content, we’ve compared Google to other major search engines, and concluded that Google reigns as the best search engine as it accounts for 84.71% of mobile and 75.32% of desktop search traffic in the past year. Therefore, we focus on Google when it comes to search engine optimization.

Was Google Always This Great?

Let’s go back in history to understand a bit how Google became the giant of the internet. Founded in 1996, Google (known as Backrub back then) started as a search engine that used links to determine the importance of individual web pages. The amount of recognition was huge that over the years Google expanded its services including Google AdWords, Gmail, Google Maps, YouTube, and chrome to mention a few. By all accounts, Google’s success came from its ability to provide better quality results for each user and the most accurate and relevant websites that match each query, boosting online satisfaction and attracting loyalty to its platform. 

Google’s search algorithm is one of the most influential technologies ever created with over 5.6 billion Google searches per day. Its algorithms are a complex system used to retrieve data from its research index and instantly deliver the best possible result for a query. In its early years, Google only made a few updates to its algorithms by constantly testing its search results to change and adapt to users’ habits. Nowadays, Google makes thousands of changes every year, they are so slight they go completely unnoticed. However, from time to time they make major algorithms updates that significantly impact the Search Engine Results Page (SERPs)

Where is Google headed? 

Voice search is a very convenient, quick way to do things in our digital world. From people asking for directions, updates on the weather, restaurants near them, and shopping. Over 3.25 billion people worldwide currently use voice-activated search assistants and 71% of Americans say they’d rather use voice search than enter a query on a keyboard.

The global tendency to perfect voice technology is leading our company to adapt our SEO strategy to optimize for voice search. While Google’s voice recognition already has a 95% of accuracy, they’re not the only tech company working on perfecting this feature to capitalize on voice search. However, Google has an advantage as they have a broad list of products such as the Google home platform for smart homes, android smartphones, and their own branded products among other devices that are now utilizing their Google assistant. So, one thing is certain- Google is not going anywhere!