One of the most effective digital marketing strategies accessible to small company owners is email marketing. While email marketing has been around for a while, it still remains as the most successful marketing strategies available, giving firms an average return of $36 for every $1 invested.

In this blog, we’ll explore the advantages of email marketing and why it’s a crucial component in digital marketing for small businesses. 

1. Creating an email list allows you to ‘own’ a marketing channel. 

While it’s good for a business to have their own social media sites like Facebook, Instagram, Google, etc., they tend to have control over your digital presence which can shutter or censor your post. Alongside, they may also require paid advertising to reach your own customers. 

By using email marketing campaigns, you get to have freedom over reaching out to your audience directly, without using any middleman to advertise your goods or services. 

2. Email marketing can generate massive ROI for very little investment. 

It costs next to nothing to send out an email and could generate a lot of business from previous or prospective customers who just need to be reminded about their business or hear about your new offer. 

The Direct Marketing Association reports that the average return on investment (ROI) for firms in the US for email marketing is 4300% with stats showing that every $1 spent generates an average return of investment (ROI) of $44.25

3. It costs nothing to keep a list, even if you do not have immediate plans to use it.

Building an email list helps small businesses keep tabs on their customers and potential buyers. For businesses, having a mailing list ensures access to thousands of users’ inboxes. Thus, giving you the ability to build intimate relationships with your prospects.

4. Even if your customer will only buy once, staying in contact via email will keep you top of mind should anyone they know need your product or service, leading to indirect sales from referrals.

Communicating to your customers via email creates a professional but intimate connection with both parties. Business emails can be personalized, giving you the ability to address your customer by name, and you are free to leave whatever message you like. Positive client feedback is usually helpful for word-of-mouth business expansion.

To sum it up, small businesses have the ability to advertise new goods or services, foster closer ties with clients, boost sales, and raise brand recognition with the help of an efficient email marketing strategy. Emails are not going anywhere and all internet users have at least one personal email that they’re using. This means more chances to reach out to more people. Email marketing is not only cost efficient, but effective as well. Making it one of the most applicable marketing strategy for small businesses.