by Patrick Gleavey | Apr 10, 2016 | Analytics & Big Data, Marketing
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don’t fall into this trap. While it’s great to make sales anywhere you can, you want to focus your marketing efforts on a very select...
by Patrick Gleavey | Feb 4, 2016 | Analytics & Big Data, Marketing
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics, and use them to make a lot of educated decisions for my clients. I take data from reputable sources, and give it great...
by Patrick Gleavey | Jan 28, 2016 | Uncategorized
In the past 20 years or so, traditional advertising became looked down upon by the modern consumer. Can we save the industry? The state of modern marketing: With the rise of the internet.. get rich quick schemes, junk mail, and spam have tarnished the advertising...
by Patrick Gleavey | Jan 6, 2016 | Analytics & Big Data, Marketing
I love analytics, and it truly revolutionizes the way I do business, but there is unfortunately a downside. Data collection is everywhere. What I’m going to be talking about today is Big Data in our everyday lives. I’m going to avoid all the technical...
by Patrick Gleavey | Jan 3, 2016 | Marketing, Web Design
This article is to serve as a guide to small businesses throughout Rhode Island on navigating the sometimes complex world of Web Design, Graphic Design, and Marketing. I will be discussing the importance and role of each for small businesses in RI. Graphic Design:...
by Patrick Gleavey | Sep 7, 2015 | Marketing, Security
Intro: At some point during an all-night research session, I became curious as to how much data I could pull from Facebook, with the intention of furthering my content marketing strategy. This started as a curiosity, and after and hour or two of experimentation,...
by Patrick Gleavey | Sep 2, 2015 | Security, Web Design
In this article I will give some pointers on how you can prevent a security breach, and avoid being another statistic. Stay up to date Personally, I believe the most important aspect of security is staying up to date. Realize that a cyber attack can come from any...
by Patrick Gleavey | Sep 1, 2015 | Security
In today’s day and age, choosing a secure password has never been more important. Using different passwords for all your accounts is crucial, too. If you don’t take security seriously, you will eventually get hacked – and if you are running a business, this...
by Patrick Gleavey | Aug 11, 2015 | Inspiration, Volunteer Work
Volunteering my time to good causes is one of the most rewarding things I have ever done. It has given me an ever growing sense of accomplishment, which is why I recommend it to everyone. It’s not only good for the community, it’s good for you too. You...
