A website isn’t just a digital brochure anymore. It’s your 24/7 sales rep, your credibility builder, and often the first place someone decides whether you’re worth contacting. The tricky part…
Featured Posts
Why Launch Speed Outperforms Perfect Execution
Speed wins. Not because perfection doesn’t matter, but because perfection rarely happens, and when it does, it’s usually too late. Too many small businesses get stuck trying to build the…
The Website Elements That Separate High Performers From the Rest
A website isn’t just a digital brochure anymore. It’s your 24/7 sales rep, your credibility builder, and often the first place someone decides whether you’re worth contacting. The tricky part…
The Website Design Principles That Drive More Sales
A “good-looking” website and a “high-converting” website are not the same thing. (I’ve seen plenty of gorgeous sites that quietly collect dust while the owner wonders why the phone never…
5 Mistakes That Kill Small Business Websites
Here is a list of common mistakes we see in small business websites – ranging from slight edits to improve your conversion rate (#3!) to big, need to be addressed…
Speeding up WordPress
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin panel — and who wants…
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Latest Articles
How Small Businesses Can Maximize Profits With Email Marketing
One of the most effective digital marketing strategies accessible to small company owners is email marketing. While email marketing has been around...
Factors To Consider When Setting a Marketing Budget
One of the most common questions asked by Small Business Owners is "What Should My Marketing Budget Be?", and it can be a hard to answer question....
Data Collection & It’s Value To Small Business
Data Collection has gotten a bad rep in the news recently. And, well, it always has – when terms like Data Collection are used, it almost is always...
5 Mistakes That Kill Small Business Websites
Here is a list of common mistakes we see in small business websites - ranging from slight edits to improve your conversion rate (#3!) to big, need...
SEO vs PPC for Small Businesses
The differences between SEO and PPC often come up when we are working with small business clients, and it is helpful to know the pros and cons of...
Google analytics WP installation and basic data slicing
Google analytics is great. So great, that even if you do not plan to use it - you should install it just so collects data for the future. So, this...
Analytics: Gaining Meaningful Data From your Audience – Presented at WordCamp 2016
Hello everyone, and thanks for taking the time to checkout my blog. Over the next week this post here will be updated to be an all inclusive guide...
Digital Marketing trends to take note of for 2017
To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the...
A call to what? Defining a Call to Action
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This...
Speeding up WordPress
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin...
Find Your Ideal Customer (Boost Business, Save $)
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap....
A customer in it’s natural habitat
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics,...