Your website is not something you can launch once and forget about forever. I know that would be nice, but websites need regular attention if you want them to keep…
Featured Posts
Website Trust Signals: How Small Businesses Can Build Confidence Online
Most customers do not contact a business the moment they land on its website. They look around first. They scan the homepage, read a few service details, check reviews, look…
How to Stand Out in a Crowded Market Without Lowering Your Prices
If your industry feels crowded right now, you are not imagining it. Customers have more options than ever. Competitors are everywhere. Social media makes every business look polished, and many…
Why Launch Speed Outperforms Perfect Execution
Speed wins. Not because perfection doesn’t matter, but because perfection rarely happens, and when it does, it’s usually too late. Too many small businesses get stuck trying to build the…
The Website Elements That Separate High Performers From the Rest
A website isn’t just a digital brochure anymore. It’s your 24/7 sales rep, your credibility builder, and often the first place someone decides whether you’re worth contacting. The tricky part…
The Website Design Principles That Drive More Sales
A “good-looking” website and a “high-converting” website are not the same thing. (I’ve seen plenty of gorgeous sites that quietly collect dust while the owner wonders why the phone never…
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Latest Articles
A call to what? Defining a Call to Action
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This...
Speeding up WordPress
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin...
Find Your Ideal Customer (Boost Business, Save $)
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap....
A customer in it’s natural habitat
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics,...
Even your TV is spying on you – Analytics & Big Data in daily life
I love analytics, and it truly revolutionizes the way I do business, but there is unfortunately a downside. Data collection is everywhere. What I'm...
RI Small Business guide to Web Design, Graphic Design, And Marketing
This article is to serve as a guide to small businesses throughout Rhode Island on navigating the sometimes complex world of Web Design, Graphic...
How I accessed facebook’s big data (and how you can, too)
Intro: At some point during an all-night research session, I became curious as to how much data I could pull from Facebook, with the intention of...
Keeping your WordPress site secure
In this article I will give some pointers on how you can prevent a security breach, and avoid being another statistic. Stay up to date Personally, I...
Your password is probably easy to guess
In today’s day and age, choosing a secure password has never been more important. Using different passwords for all your accounts is crucial, too....
Why I volunteer my time (and why you should, too)
Volunteering my time to good causes is one of the most rewarding things I have ever done. It has given me an ever growing sense of accomplishment,...