You can spend hundreds or even thousands of dollars driving traffic to your website, but if your landing page isn’t built to convert, much of that investment goes to waste.…
Featured Posts
How to Build Credibility on Your Website Before a Customer Ever Calls
Your website starts selling your business long before you ever answer the phone or reply to an email. In just a few seconds, visitors decide whether your company looks trustworthy,…
Small Business Website Maintenance: What Owners Should Check Every Month
Your website is not something you can launch once and forget about forever. I know that would be nice, but websites need regular attention if you want them to keep…
Website Trust Signals: How Small Businesses Can Build Confidence Online
Most customers do not contact a business the moment they land on its website. They look around first. They scan the homepage, read a few service details, check reviews, look…
How to Stand Out in a Crowded Market Without Lowering Your Prices
If your industry feels crowded right now, you are not imagining it. Customers have more options than ever. Competitors are everywhere. Social media makes every business look polished, and many…
Why Launch Speed Outperforms Perfect Execution
Speed wins. Not because perfection doesn’t matter, but because perfection rarely happens, and when it does, it’s usually too late. Too many small businesses get stuck trying to build the…
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Latest Articles
Data Collection & It’s Value To Small Business
Data Collection has gotten a bad rep in the news recently. And, well, it always has – when terms like Data Collection are used, it almost is always...
5 Mistakes That Kill Small Business Websites
Here is a list of common mistakes we see in small business websites - ranging from slight edits to improve your conversion rate (#3!) to big, need...
SEO vs PPC for Small Businesses
The differences between SEO and PPC often come up when we are working with small business clients, and it is helpful to know the pros and cons of...
Google analytics WP installation and basic data slicing
Google analytics is great. So great, that even if you do not plan to use it - you should install it just so collects data for the future. So, this...
Analytics: Gaining Meaningful Data From your Audience – Presented at WordCamp 2016
Hello everyone, and thanks for taking the time to checkout my blog. Over the next week this post here will be updated to be an all inclusive guide...
Digital Marketing trends to take note of for 2017
To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the...
A call to what? Defining a Call to Action
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This...
Speeding up WordPress
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin...
Find Your Ideal Customer (Boost Business, Save $)
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap....
A customer in it’s natural habitat
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics,...
Even your TV is spying on you – Analytics & Big Data in daily life
I love analytics, and it truly revolutionizes the way I do business, but there is unfortunately a downside. Data collection is everywhere. What I'm...
RI Small Business guide to Web Design, Graphic Design, And Marketing
This article is to serve as a guide to small businesses throughout Rhode Island on navigating the sometimes complex world of Web Design, Graphic...