Why Some Service Pages Rank But Still Don’t Generate Leads Many small businesses focus on getting their service pages to rank in Google. They choose the right keywords, write a…
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Where Local Business Leads Drop Off (And How to Fix Every Stage of the Funnel)
Most small business owners don’t have a lead generation problem. They have a conversion problem. Customers discover the business, visit the website, browse a few pages, and then disappear. Others…
Landing Page Mistakes That Cost Local Businesses Phone Calls
You can spend hundreds or even thousands of dollars driving traffic to your website, but if your landing page isn’t built to convert, much of that investment goes to waste.…
How to Build Credibility on Your Website Before a Customer Ever Calls
Your website starts selling your business long before you ever answer the phone or reply to an email. In just a few seconds, visitors decide whether your company looks trustworthy,…
Small Business Website Maintenance: What Owners Should Check Every Month
Your website is not something you can launch once and forget about forever. I know that would be nice, but websites need regular attention if you want them to keep…
Website Trust Signals: How Small Businesses Can Build Confidence Online
Most customers do not contact a business the moment they land on its website. They look around first. They scan the homepage, read a few service details, check reviews, look…
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Latest Articles
How Small Businesses Can Maximize Profits With Email Marketing
One of the most effective digital marketing strategies accessible to small company owners is email marketing. While email marketing has been around...
Factors To Consider When Setting a Marketing Budget
One of the most common questions asked by Small Business Owners is "What Should My Marketing Budget Be?", and it can be a hard to answer question....
Data Collection & It’s Value To Small Business
Data Collection has gotten a bad rep in the news recently. And, well, it always has – when terms like Data Collection are used, it almost is always...
5 Mistakes That Kill Small Business Websites
Here is a list of common mistakes we see in small business websites - ranging from slight edits to improve your conversion rate (#3!) to big, need...
SEO vs PPC for Small Businesses
The differences between SEO and PPC often come up when we are working with small business clients, and it is helpful to know the pros and cons of...
Google analytics WP installation and basic data slicing
Google analytics is great. So great, that even if you do not plan to use it - you should install it just so collects data for the future. So, this...
Analytics: Gaining Meaningful Data From your Audience – Presented at WordCamp 2016
Hello everyone, and thanks for taking the time to checkout my blog. Over the next week this post here will be updated to be an all inclusive guide...
Digital Marketing trends to take note of for 2017
To stay up to date, it's worth taking time to examine the digital marketing landscape and re-evaluate your priorities at least once a year. With the...
A call to what? Defining a Call to Action
What is a call to action or CTA? A call-to-action, or CTA, is an actionable message that instructs a potential customer to perform an action. This...
Speeding up WordPress
A fast WordPress site is important. If your site becomes too slow, it will not only impact your users, but it can also slow down your admin...
Find Your Ideal Customer (Boost Business, Save $)
Finding your ideal customer is something every business must do. Unfortunately, most consider anyone that will buy ideal. Don't fall into this trap....
A customer in it’s natural habitat
With the abundance of information on the web, anyone can go out and learn a thing or two about Big Data and marketing. I love facts and statistics,...